The Importance Of Packaging At Easter

Published on Thursday, Feb 26 2015

Easter is fast approaching and packaging manufacturers and retailers up and down the country are fiercely trying to create an edge on the competition while combating factors out of their control.
 
Throughout the years Easter egg packaging and packaging in general has significantly reduced in volume.
Leading retailers such as Sainsbury are introducing schemes to encourage customers to recycle their Easter egg packaging by utilising specially designed Easter recycling facilities in store.
 
The impact on the environment and the pressure to reduce transport costs has forced manufactures and retailers alike to be inventive and innovative in the way packaging is developed and successfully utilised.  

How we can help reduce costs and damage to the environment

At Wessex packaging, we pride ourselves on surpassing the above criteria.
 
During the design process we strive to achieve the desired results whilst using the minimum amount of materials required.
 
We provide a wide range of high quality protective packaging solutions to help you achieve just that, such as our polyethylene foam and polyurethane foam packaging. 

What we can expect next

There is no doubt that further cost reduction and environmental impact is going to be an ever important factor to consider in future packaging.
 
However, this could actually be of benefit to your product appeal. In a recent survey by the Institute of Food Technologists, 55% of consumers globally would pay more for environmentally-friendly packaging.
 
They say fortune favours the brave and in today’s modern world of product and advertisement saturation developing innovative and creative packaging will certainly be rewarded.
 
There is a lot to think about including the shape, colour, typography and those extra fun features that can make your packaging really stand out from the crowed.  
 
For example, Tesco have created a bunny shaped egg that can be used as a mask after the contents in the packaging has been removed.
 
                                                                             
 
(Source: Confectionary News)
 
If you have any further enquiries please contact us for further information on how our bespoke and uniquely designed packaging can save you money and reduce damage to the environment.

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