This month, it has been announced that flaws in packaging designs are costing both small and large businesses a lot – in some cases millions of pounds.

Packaging design is something that can make or break a product. If buyers do not like the packaging you have used, it can be the difference between the success and failure of a product.

It has been reported that businesses are wasting a huge amount of budget each year on extravagant packaging designs that are both impractical and unobtainable. There seems to be a significant lack in communication between the designers and the production side and designs are being approved that cannot be put through packaging machinery. Unfortunately, this wastes a lot of money as the problem is not realised until it gets to the production stage, which by this point, money has already been spent on the design stage.

This problem has not only been recognised in larger brand owners but also in smaller firms where the communication trail is much shorter. It is great to re-design packaging and come up with modifications and alterations to bring brands to the forefront of the industry, but with packaging machinery that cannot produce these ideas, it is a huge waste of time and expense.

At Wessex Packaging, we are the experts at designing and manufacturing the perfect packaging for your individual needs. From custom packaging boxes to bespoke foam packaging, we have a huge range of products available to suit every requirement. With us, you do not need to outsource the design phase as we can develop packaging specifically for your requirements whether it is for small electrical products or larger, awkwardly shaped goods, we have a solution.

For all your foam and cardboard packaging UK needs, contact us today on 01722 412333.