Published on Tuesday, Aug 14 2012
Packaging has always been very important with regards to associating food items with their respective brands and also making it look attractive to consumers.
However, the marketing done by packaging is to become an even bigger deal in the months and years to come to due to reduced budgets for shop refits.
Sounds great in theory; if you can’t afford to revamp the shop, rethinking packaging is a much cheaper way to give the consumer a fresh shopping experience.
Karl McKeever, Brand Director at Visual Thinking says:
“With budgets remaining tight for retailers, there’s less money around for expensive store refit schemes. Retailers still need to keep their stores attractive and with the appearance of newness, so packaging refreshes can be a useful way to get a new look in the aisles quickly and easily to keep consumers attracted and motivated in store”.
Packaging is very important for creating and maintaining brand identity and it will be interesting to see how this changes and develops in the current financial climate.
For all of your packaging needs, visit our homepage at http://www.wessex-packaging-salisbury.co.uk and get in touch.
We deliver nationwide either using our own two signwritten vehicles or by courier service
We can normally manufacture and deliver your bespoke packaging within 7 to 10 days
All goods pass through our rigorous ISO led quality assurance inspections
