World Cosmetic Packaging Market To Reach £19bn By 2018

Published on Tuesday, Jun 03 2014

An essential part to the cosmetics industry is the packaging of its products.

This is one of the first things consumers analyse when browsing products. The design and quality of the packaging can attract new customers and with so many materials at the industry’s disposal, brands can be as creative as they wish.

A recent report which was compiled by Markets & Markets, a market research company, forecasted that the cosmetic market is set to reach a worth of £19bn by 2018.

In 2012, the global worth of the cosmetic packaging market was £14.3bn and is forecasted to surpass £19bn by 2018; this growth is estimated to be due to population growth and a rise in disposable income.

North America currently leads the cosmetic packaging market with shares of 29% in 2012, and Europe led the neighbouring cosmetic packaging machinery industry.

The cosmetic packaging industry market is forecasted to achieve a total value of £1.5bn by 2018 which is estimated to be from significant growth in the Asia-Pacific region due to the expanding economy and an increasing number of consumers who are beauty-conscious. Further development in China and India’s markets will also spur growth.

The report recognised many leading companies who were playing an active role within the market, including Albea (from France), HCP Packaging (from China) and Amcor (from Australia). The report also stated that the cosmetic industry’s main players favour specific strategies to gain a larger share in the market, such as the launch of new products and deals with regional influencers. The cosmetic packaging machinery industry is now adopting these techniques too to further expansion.

This growth will in turn help packaging companies expand as increased demand will allow for further innovation and more efficient machinery to accommodate this influx.

Share this page