What To Consider When Deciding Upon Packaging

Published on Tuesday, Sep 16 2014

It’s imperative to select the appropriate packaging when storing items and transporting products onto shop shelves, in order to avoid any damage whilst still appeal ling to your target audience.
 
On top of that, you need to keep up to date with the current packaging trends that can have a big impact on your sales.
So let’s discuss some top tips to help you navigate around the packaging minefield.  

Protective packaging

Arguably protective packaging is the most important feature of any type of packaging.
 
It is crucial to ensure the packaging does what it’s supposed to do and protect the item within. For something so obvious you’d be surprised how often this design flaw occurs, as many manufacturers decide to prioritise the aesthetics rather than the functionality.
 
If you are worried about the functionality of your packaging you can purchase cushioning such as polyurethane foam; which can be used in conjunction with your products container.
 
As what good is fashionable packaging if it doesn’t protect your items? 

Security

It’s also crucial to ensure your packaging is secure in order to prevent anyone trying to steal or tamper with the contained product especially when it comes to export packaging.
 
As well as using a trustworthy means of transportation, we’d recommend utilising container seals, secure straps and shrink-wrapping to act as a deterrent. 

Biodegradability

Consideration for the environment is an important component in any decision when purchasing packaging. If you feel you aren’t going to reuse foam based packaging then perhaps you should look to invest in a biodegradable foam such as Greencell; which is an effective substitute for traditional polyethylene foams.
 
Additionally, foam packaging that incorporates biodegradability is sure to appeal to a vast amount of potential customers that will look kindly upon the environmental benefits. 

Space of the packaging

Instead of spending money on any kind of pertinent container it would be wise to invest in packaging that efficiently utilises space.  Packaging that is as light and compact as possible will be more appealing to most customers and could potentially save time and money in the long run. 

Understand the need of clients

One thing that should never be overlooked is the need of the customer. Generally speaking, conducting that extra bit of research into current trends and the latest packaging innovation should ensure that you stay ahead of the game.
 
If you would like advice on what packaging you should use or would just like to discuss your requirements further please fill out our contact form and an expert member of the team will be in contact.

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Testimonials

Having worked closely with Wessex Packaging for many years to find solutions to ship our products worldwide, I have at all times received a very competent bespoke prototype packing solution, followed by subsequent on time deliveries of orders, and 1st class service from all members of the Wessex team. Read more

Wessex packaging have been a very reliable and close supplier to ASL.
Their expertise in custom packaging has helped us deliver very expensive and critical systems without any issues in transit. They currently produce several kinds of packaging which we can call off in batches allowing us to stock less. The packaging is a very important part of our product line and it is good to have a company like Wessex packaging supporting us. Great company to work with. Read more

As a leading packaging distribution company we have been dealing with Wessex Packaging for many years and have always found their response to be swift and their finished product to be well made and consistently to specification. Read more

I have used Wessex Packaging for a number of years. They have always provided a fast, friendly, reliable and knowledgeable service. I without hesitation would recommend them as a supplier Read more

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We can normally manufacture and deliver your bespoke packaging within 7 to 10 days

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