Published on Wednesday, Jun 10 2015
Online spending is growing rapidly with £100bn spent online last year and a quarter of all retail sales are from the internet (Guardian 2015). The growth of e-commerce has led to many of its characteristics being discussed; one of these being the lengthened supply chain. The growing complexity of supply chains within the e-commerce sector means that packaging needs to be considered according to its individual needs.
One of these crucial needs is keeping the product safe and secure. Recent studies have found that if packaging is poor or damaged, 50% of customers would be more likely to return the product (Real Business 2013). Once returned, replacing a destroyed item can cost up to 17 times as much as shipping (Packaging World 2015).
Other risks around poor product packaging include how it will affect your reputation since it is an important element of the customer’s experience of your brand. One third of consumers will see a company as unprofessional if they use poor or damaged packaging (Real Business 2013), despite any other efforts in areas such as marketing and branding. You could lose current customers and they may tell others about their dissatisfaction with the quality. This negative word of mouth can greatly affect your company.
It is vital for your product to make it through every stage of the supply chain completely intact so that you can avoid these issues. All of this makes high quality packaging fundamental to the success of e-commerce businesses.
All Wessex Packaging products pass ISO led quality assurance inspections before leaving the factory and we offer inner and outer packaging design. Consequently, we provide packaging manufactured to the highest standards while providing an excellent personalised service.
Contact the Wessex Packaging team today to discuss your packaging requirements. Email us at info@wessex-packaging-salisbury.co.uk or call us on 01722 412333.
We deliver nationwide either using our own two signwritten vehicles or by courier service
We can normally manufacture and deliver your bespoke packaging within 7 to 10 days
All goods pass through our rigorous ISO led quality assurance inspections