Published on Wednesday, Jun 10 2015
An international study on how packaging affects customer satisfaction and purchasing behaviour has revealed that packaging is key to brand image, product trials and repeat purchases (MWV 2015).
The research involved over 5,000 consumers and discovered that:
The research showed that the packaging industry is heading in the right direction however consumers have still identified gaps within the sector.
Respondents said the way to improve customer satisfaction is through innovative packaging, focusing on functionality and safety. The main areas for improvement were identified as:
We’ve previously written about key packaging considerations which highlights a number of tactics to ensure the best functionality and safety for your products such as polyurethane or polyethylene foam cushioning and container seals.
With rising customer expectations, it’s important to consider the quality of any packaging you use. Wessex Packaging is quality assured with the ISO 9001 accreditation. All of our products pass ISO quality assurance inspection before leaving the factory.
We can manufacture bespoke packaging to fit your products perfectly and ensure customer satisfaction within a variety of sectors. We normally manufacture and deliver tailored packaging within 7 to 10 working days nationwide, providing first class customer service throughout.
Contact the Wessex Packaging team today to discuss your packaging requirements. Email us at info@wessex-packaging-salisbury.co.uk or call us on 01722 412333.
We deliver nationwide either using our own two signwritten vehicles or by courier service
We can normally manufacture and deliver your bespoke packaging within 7 to 10 days
All goods pass through our rigorous ISO led quality assurance inspections