Published on Wednesday, Nov 07 2012
Pearlfisher and O-I have unveiled exciting new packaging for iconic whisky brand Cutty Sark.
The bottles of the new Cutty Sark Storm brand are now made from glass embossed with their well-known slogan “Since 1923. Our actions define who we are”.
Cutty Sark Storm has been described by their branding manager as “Cutty Sark on steroids” and is designed to evoke a sense of intensity, drama and intrigue with its blend of interesting flavours and smooth texture.
Packaging is vital to the promotion of a brand and can be one of the things a product is known for. With this in mind, designing new packaging to launch a new addition to a well-known brand as Cutty Sark have done is a stroke of genius that has attracted attention.
Packaging is important whether it is large or small, internal or external, bespoke or mass produced. It helps create a mental image of a brand long after the product has been used.
At Wessex Packaging, we bear this in mind at all times and offer a large range of foam and cardboard packaging for businesses across the UK. We also work in import and export; making sure important goods can be sent all over the world safely, no matter how large or delicate they are.
Find out more about us at www.wessex-packaging-salisbury.co.uk.
We deliver nationwide either using our own two signwritten vehicles or by courier service
We can normally manufacture and deliver your bespoke packaging within 7 to 10 days
All goods pass through our rigorous ISO led quality assurance inspections
