Published on Tuesday, Sep 16 2014
It’s imperative to select the appropriate packaging when storing items and transporting products onto shop shelves, in order to avoid any damage whilst still appeal ling to your target audience.
On top of that, you need to keep up to date with the current packaging trends that can have a big impact on your sales.
So let’s discuss some top tips to help you navigate around the packaging minefield.
Arguably protective packaging is the most important feature of any type of packaging.
It is crucial to ensure the packaging does what it’s supposed to do and protect the item within. For something so obvious you’d be surprised how often this design flaw occurs, as many manufacturers decide to prioritise the aesthetics rather than the functionality.
If you are worried about the functionality of your packaging you can purchase cushioning such as polyurethane foam; which can be used in conjunction with your products container.
As what good is fashionable packaging if it doesn’t protect your items?
It’s also crucial to ensure your packaging is secure in order to prevent anyone trying to steal or tamper with the contained product especially when it comes to export packaging.
As well as using a trustworthy means of transportation, we’d recommend utilising container seals, secure straps and shrink-wrapping to act as a deterrent.
Consideration for the environment is an important component in any decision when purchasing packaging. If you feel you aren’t going to reuse foam based packaging then perhaps you should look to invest in a biodegradable foam such as Greencell; which is an effective substitute for traditional polyethylene foams.
Additionally, foam packaging that incorporates biodegradability is sure to appeal to a vast amount of potential customers that will look kindly upon the environmental benefits.
Instead of spending money on any kind of pertinent container it would be wise to invest in packaging that efficiently utilises space. Packaging that is as light and compact as possible will be more appealing to most customers and could potentially save time and money in the long run.
One thing that should never be overlooked is the need of the customer. Generally speaking, conducting that extra bit of research into current trends and the latest packaging innovation should ensure that you stay ahead of the game.
If you would like advice on what packaging you should use or would just like to discuss your requirements further please fill out our contact form and an expert member of the team will be in contact.
We deliver nationwide either using our own two signwritten vehicles or by courier service
We can normally manufacture and deliver your bespoke packaging within 7 to 10 days
All goods pass through our rigorous ISO led quality assurance inspections