Published on Wednesday, Dec 23 2015
The Christmas season is a very exciting time for those within the consumer goods market as sales start to increase and marketing campaigns take a more festive approach. Businesses need to have a bespoke Christmas packaging if they are going to want to appeal to the Christmas gift market, so many businesses will design an entirely unique packaging just for the winter months.
So where is the biggest boost in the packaging market seen? Well, a recent YouGov survey reveals that 47% of consumers would prefer their Christmas presents to arrive in cardboard packaging rather than polystyrene, paper or plastic. Considering that 300,000 tonnes of cardboard packaging are used in the UK at Christmas, it’s clear to see that those within the packaging industry are going to have quite a high demand to fulfil.
Online shopping has contributed to such a massive rise in demand for cardboard packaging during the Christmas period, with 23.4% of Christmas spending being made online in 2014 (around £17 Billion). All of these online purchases need to be delivered in sturdy and well presented packaging, hence the need for cardboard.
Many businesses will design bespoke Christmas packaging at this time of year and see that it increases sales. Supermarket giant Waitrose designed a festive ‘snowy’ packaging for many of their products in 2014 and are using the same design in 2015 due to its success. They reported a 2.5% increase in sales during the week ending 21st November 2015 which really proves the psychological effect this type of packaging has on consumer behaviour.
Another big player in the festive packaging game is Coca-Cola. This year, they have designed a special on-pack bow design on their 1.75 litre bottle in an attempt to make Coca-Cola part of the Christmas meal. People on social media have already been raving about the new design which just goes to show how effective a well targeted and timely packaging design can be.
At Wessex Packaging, we provide a bespoke packaging service as well as packaging design and sampling to ensure our customers have the right packaging for the right season. We have seen the success of seasonal packaging within the industry and are always ready to help our customers to create something truly memorable. If you would like to discuss your packaging needs with us, please get in touch today.
Having worked closely with Wessex Packaging for many years to find solutions to ship our products worldwide, I have at all times received a very competent bespoke prototype packing solution, followed by subsequent on time deliveries of orders, and 1st class service from all members of the Wessex team. Read more
Wessex packaging have been a very reliable and close supplier to ASL.
Their expertise in custom packaging has helped us deliver very expensive and critical systems without any issues in transit. They currently produce several kinds of packaging which we can call off in batches allowing us to stock less. The packaging is a very important part of our product line and it is good to have a company like Wessex packaging supporting us. Great company to work with. Read more
As a leading packaging distribution company we have been dealing with Wessex Packaging for many years and have always found their response to be swift and their finished product to be well made and consistently to specification. Read more
I have used Wessex Packaging for a number of years. They have always provided a fast, friendly, reliable and knowledgeable service. I without hesitation would recommend them as a supplier Read more
We deliver nationwide either using our own two signwritten vehicles or by courier service
We can normally manufacture and deliver your bespoke packaging within 7 to 10 days
All goods pass through our rigorous ISO led quality assurance inspections